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Boca de Fuego - The 1st. hot-wings challenge in Nicaragua
About the client
Pollo Rico, is an iconic brand in Nicaragua with a rich heritage and a commitment to innovation. Pollo Rico’s legacy and forward-thinking spirit make them a brand that not only satisfies the taste buds but also ignites a passion for culinary adventure.
”We're thrilled with the results, and the impact Boca de Fuego has had on our brand is immeasurable.
Kenia ValleMarketing Manager, Pollo Rico
Project Summary
Pollo Rico, a renowned Nicaraguan brand with a legacy in the culinary world, sought to engage a younger, dynamic audience while retaining its brand essence. The challenge was to create an innovative concept that would not only connect with this demographic but also ignite their passion for the brand.
- Project Type: Brand Positioning
- Engagement Model: Fully Managed Agency Services
- Timeframe: 2017 – Present
Project Goal
Our creative agency conceptualized and introduced “Boca de Fuego,” the first-ever hot-wings challenge in Nicaragua. This audacious concept aimed to captivate the adventurous spirit of young adults while reinforcing Pollo Rico’s reputation for bold flavors.
Boca de Fuego’s core challenge was straightforward yet thrilling—participants had to devour an entire bowl of extremely hot wings drenched in Pollo Rico’s secret hot sauce.
The competitor who could withstand the heat and conquer the bowl emerged victorious.
