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New branding launching in three different countries
About the client
Carnes San Martín is a leading provider of premium-quality meats, committed to delivering exceptional products and service to its valued customers. With decades of experience in the industry, Carnes San Martín prides itself on sourcing, processing, and distributing the finest cuts of meat, ensuring freshness, flavor, and uncompromising standards in every product.
Their dedication to excellence extends beyond their products. At Carnes San Martín, people are driven by a passion for sustainability and ethical practices, working closely with trusted suppliers to promote responsible farming and production methods.
”Boombit has become a pivotal ally in turning our new vision and brand into reality.
Marling RodriguezMarketing Manager, Carnes San Martin
Project Summary
Led the rebranding launch of Carnes San Martín across three different countries, ensuring that the branding of a 50+ year-old company was fully updated in line with new guidelines and a refreshed vision.
- Project Type: Brand Strategy and Positioning
- Engagement Model: Fully Managed Agency Services
- Timeframe: 2023 – Present
Project Goal
Design a brand playbook with the new guidelines and implement a 360-degree advertising strategy in Nicaragua, Costa Rica, and Guatemala. Additionally, collaborate closely with commercial, product, marketing, and operations leaders to align the new vision and brand with San Martín’s stakeholders.
