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Meriendas Saludables.
Educating our kids about the importance of nutrition
About the client
Pollo Rico is a well-established Nicaraguan brand with a legacy spanning over 25 years in the market. Our company takes pride in producing and distributing a wide range of fresh chicken meat products across the nation. Our commitment goes beyond providing nourishment; it’s about crafting memorable moments with our loved ones. We believe in the power of these moments, where stories are shared, laughter is abundant, and connections are strengthened.
”For over 8 years we've worked hand-to-hand with Boombit to craft a long-term strategy to position our brand in our industry and category. Together we've created many success stories.
Kenia ValleMarketing Manager, MONISA
Project Summary
“Meriendas Saludables by Pollo Rico” stands as our signature campaign, dedicated to raising awareness among parents in Nicaragua about the critical importance of providing their children with balanced and healthy meals.
- Project Type: Creativity and Content Creation
- Engagement Model: Fully Managed Agency Services
- Timeframe: From 2017 to Present
Project Goal
Through engaging cross-platform content and nutrition programs, we’ve embarked on a mission to empower parents with the knowledge and tools they need to make informed dietary choices for their families. We firmly believe that nourishing our children with wholesome food isn’t just about physical health; it’s about nurturing their well-being and future.
Together, we’re sowing the seeds of a healthier and happier generation.
Project Identity
We designed a cast of endearing characters, brought them to life in animated videos, and weaved together informative infographics to engage and educate parents on the essential topic of their kids’ nutrition.
